BBC Wales News has announced the appointment of Lorna Prichard as its new Culture Correspondent, tasked with exploring the realms of arts, entertainment, and culture across television, radio, and online platforms. Hailing from Abergele, Prichard has officially assumed her role this week, stepping into the vibrant world of cultural journalism.

Commencing her journalistic journey at the Cynon Valley Leader, Lorna subsequently transitioned into a broadcast journalism position at BBC Cymru Wales. Following her stint, she furthered her experience at the ITV Wales newsdesk before venturing into freelancing in 2018. This move allowed her to strike a balance between journalism and her parallel passion for stand-up comedy. Since 2019, Prichard has been actively involved in producing and presenting programs for BBC Radio Wales. Additionally, she has been curating a Welsh language podcast titled ‘Cipolwg’ for the Welsh National Opera since 2020.

Lorna says: “I feel so honoured to be trusted with such a fascinating and diverse brief. Culture is the window into our lives, and it’s never been more entwined with politics, tech and the economy as it is now. I can’t wait to be live at all the biggest events, tell the cultural stories of our country, and to meet all the wonderful creatives who enrich our lives on a daily basis. It really is a dream job.”

Delyth Isaac, Head of News and Current Affairs, says: “The Culture Correspondent is a new role that’s been created to cover the arts, entertainment and stories centred on Welsh culture – content we know our audiences enjoy and want more of. It’s a wide-ranging brief and Lorna’s experience and knowledge make her well placed to land the biggest interviews and break the best stories about Wales’ diverse arts scene.”