Leeds is gearing up for a spectacular fusion of sport and business as it prepares to host the prestigious UK Corporate Games in 2024, marking the commencement of the countdown to this grand event.

Last September, Leeds was officially designated as the host city for the 2024 edition of the UK Corporate Games, recognized as Europe’s largest multi-sport festival for businesses. On the evening of Tuesday, February 6, the city kicked off the build-up to this summer’s celebration of teamwork, resilience, and camaraderie with a launch event at Cloth Hall Court on Quebec Street in the city centre. Over 100 business representatives congregated at the venue for the event.

The opening address was delivered by the Lord Mayor of Leeds, Councillor Al Garthwaite, who emphasized the pivotal role of sports in the city’s vibrant life. Subsequently, Games director Doug White addressed the gathering, with broadcasting duties expertly handled by Tanya Arnold.

A panel discussion ensued, featuring Doug White alongside Sam Glenister-Batey (head of conferences at the University of Leeds), Lyndon Wood (business development director at fitness tech company Myzone), Karen McLaughlin (senior vice president at technology solutions provider Insight), and Charis Palmer-Smeaton (charity operations manager at the Brownlee Foundation).

The UK Corporate Games, held in a different city each year, attracts thousands of competitors from diverse businesses, providing an opportunity to showcase sporting prowess and engage in extensive networking activities. Leeds secured the hosting rights for 2024 through a joint bid by Leeds City Council and the University of Leeds.

Scheduled from July 25 to 28, the Games are anticipated to inject a £2 million boost into the local economy, spotlighting Leeds as a formidable player in both the sporting and business arenas. Participants, representing companies of varying sizes, will compete in over 20 sports, ranging from badminton and basketball to tennis and ten-pin bowling. Venues such as the John Charles Centre for Sport, Leeds Dock, and the Brownlee Centre will host the events.

Renowned triathlete and double Olympic gold medallist Alistair Brownlee was unveiled in November as the official ambassador for the Games, with the Brownlee Foundation serving as the charity partner for the event.

Councillor Jonathan Pryor, Leeds City Council’s deputy leader and executive member for economy, culture and education, said:

“Anticipation for the UK Corporate Games has been growing steadily in the months since we were confirmed as hosts and, following Tuesday’s launch, I’m sure more and more people will be signing up to take part.

“Leeds is not only a great place to do business, it is also – as shown by recent events such as the AJ Bell World Triathlon Championship Series and the Westfield Health British Transplant Games – a city with a proud tradition of successfully staging major sporting occasions.

“We’re determined to use the expertise we have gained during previous big events to produce a sustainability strategy that will make these the most eco-friendly Games yet.

“We can’t wait to welcome everyone involved to Leeds for what promises to be a really exciting and memorable few days. Roll on the summer!”

Doug White, director of the UK Corporate Games, said; “We are delighted to have launched the UK Corporate Games 2024 in the heart of Leeds, at the impressive Cloth Hall Court.

“It was fantastic to welcome over 100 representatives to find out more about the benefits of getting involved in the Games and the economic impact they will bring to the city.

“We will welcome thousands of participants from over 100 companies to the city and look forward to making it a memorable event.”

Several local organizations have already committed to participating in the Games, including AMT Auto, Burberry, Luxury Flooring, Pure Retirement, Arla Foods, New Balance Teamsports, John Lewis & Partners, Nexus Leeds, and Hatch.

For additional information about the event and the entry process, interested parties can email leeds@corporategamesuk.com, call 01733 838444, or visit www.corporategamesuk.com. The city eagerly awaits the arrival of participants and spectators for what promises to be an exciting and unforgettable few days this summer.