Renowned TV presenter Emma Willis is set to host the exciting and sustainable fashion competition, “Style It Out,” featuring nine talented and environmentally-conscious young designers from across the UK. The show, premiering on CBBC and BBC iPlayer from January 10, will challenge the participants to create stunning outfits using pre-loved clothes, vintage items, second-hand materials, and rescued fabrics. The ultimate prize? The opportunity to showcase their unique creations at London Fashion Week.

Filmed at the eco-friendly Sky Blue Studios in Coventry, the series celebrates individuality and imagination as the young designers transform and embellish their designs, promoting sustainability in fashion. The challenges will not only push the contestants to defy traditional fashion norms but also explore the realms of cool clothing for all shapes and sizes.

Accompanying Emma Willis and the contestants are esteemed judges including star stylists Ayishat Akanbi and Jorge Antonio, along with weekly celebrity judges such as Gok Wan, Katya Jones, Kyle Thomas, Tilly Lockey, and more.

Throughout the competition, the young designers will engage in various challenges, from crafting red-carpet outfits to intricate customisation tasks. Themes like Prom, Halloween, and Animals will add an extra layer of creativity, pushing the contestants to think outside the box.

The show’s grand finale will witness two contestants earning a spot in the final, while a wild card entry ensures a diverse and resourceful competition. The final three will vie for the chance to create the most outstanding sustainable outfits and win the coveted opportunity to present their designs at London Fashion Week.

Emma Willis expressed her excitement about “Style It Out,” emphasizing its role as a platform for the next generation of stylists and fashion designers. The show aims to inspire creativity and individuality, all while keeping sustainability at the forefront.

Patricia Hidalgo, Director of BBC Children’s and Education, highlighted the show as a celebration of creativity, individuality, and sustainability. The series offers a vibrant showcase of talent, encouraging audiences to get involved, have fun, and explore their own runway-ready creations.

In an exclusive interview, Emma Willis discussed the inspiration behind “Style It Out.”

What is your brand new show, Style it Out?

Style it Out is a fashion competition for any young person who likes to express themselves in a creative, fun and fashionable way. It’s a competition that sees kids taking on different challenges with different themes each week. At the end of it all we have three finalists, and whoever wins gets to show their collection that they’ve made during the show at London Fashion Week! 

And why this show? How did it come about?

This has been a passion project of mine that we’ve been working on for the past three years. I sat down with the production company in 2020 and they asked me what I wanted to do and I replied – I want to do a creative show with young people. So we kept talking and then this amazing fashion show, which centres around expressing yourself as an individual and sustainability in fashion is what came out of it. It’s been a long process, but it’s been absolutely worthwhile.

Why is sustainable fashion important?

Sustainable fashion should be important to everybody. It’s one of those things that we’re starting to hear about but we don’t really know enough about it. For me, I try to implement sustainability into my life by not over buying. I really try to only buy the things I actually need and pieces that have longevity. I’m also trying to make myself really aware of where I’m buying from, and I never throw anything away! My clothes always get either passed on to somebody or sent to charity. Some of my old clothes were actually used in some of the challenges in Style it Out – watch out for that.

In your experience, how switched on do you think children are about sustainability?

I think young kids seem much more switched on about sustainability and the environment. In my children’s schools they have eco warriors who represent their class, like a student council but specifically focused on how to help the environment. Even though I’m trying to learn more about sustainability myself, I’m watching how my kids are being taught and learning so much from them. If we can teach the importance of sustainability much earlier on, then hopefully moving forwards it’s going to have a much bigger and more positive impact. 

In your opinion, how important is fashion to young people?

I think having fun in fashion is great for young minds, it can really help shape who they are. Even if it’s not who they’re going to be in 10 years, it’s who they are now, and maybe in a year they’ll like something else but that’s part of life, isn’t it? We learn as we grow. That’s why I’m really hoping that Style it Out will give the kids who maybe feel like they’re different the confidence and courage to keep being themselves!

To sum it up, why should people watch Style it Out?

You don’t have to watch it just because you love fashion – though of course fashion lovers are very much welcome! There’s loads of other different things in there. There’s some amazing celebrity guests, there’s loads of information about sustainability, and there’s loads of fun to be had. Style it Out is a really exciting place to be so who knows what might come from it!