Olly Alexander, a globally acclaimed music sensation and recipient of numerous awards, is set to represent the United Kingdom at the 68th Eurovision Song Contest in Malmö, Sweden in May 2024.

During the Grand Final of BBC One’s Strictly Come Dancing on Saturday, 16th December, Olly delighted the studio audience and millions of viewers at home by announcing this exciting news.

As he embarks on his debut release under his own name, Olly Alexander continues to be a pioneering figure in the realm of modern pop. With three highly successful albums to his credit, the singer, actor, and fashion icon boasts two #1 UK albums, 10 UK Top 40 singles, and the prestigious BRIT Billion Award (acknowledging 6.5 billion streams globally). The transition of Years & Years into a solo venture marks a new era for Olly, who has been recognized for his role in the acclaimed Russell T Davies show ‘It’s A Sin,’ which won Best New Drama at the National Television Awards. Olly was also nominated for Leading Actor at the 2022 BAFTA Television Awards.

Having headlined arenas and festivals worldwide, and collaborated with icons such as Sir Elton John, Kylie, and Pet Shop Boys, Olly Alexander’s iconic status led to his inclusion at Madame Tussauds London—an apt tribute to a pop star who has significantly impacted British culture. Now, he is set to represent the UK on the Eurovision stage.

Olly Alexander says: “I’ve loved watching Eurovision ever since I was a little kid and I’m beyond excited to be taking part next year. As a young boy I always looked forward to this incredible event of unbridled joy, the wonderfully chaotic mix of musical styles, theatrical performances, heartfelt emotion and humour. I really can’t believe I’m going to be a part of such a special legacy and fly the flag for the UK in the gayest way possible, it shall be an honour! I’ve wanted to do this for a long time and it feels like the right moment to start releasing music under my own name. I’m determined to give it everything I’ve got and put on an excellent and unforgettable performance for you all!”

Ben Mortimer, President Polydor Records says: “Polydor, as the British home of ABBA and Loreen, have a deep connection with Sweden and Eurovision. And, we also have a deep connection with the trailblazing, cultural force that is Olly Alexander, who we have worked with for almost ten years. He is quite simply an incredible talent who we are convinced will make a huge impact for the UK in this year’s competition. We are proud to be supporting him in his bid for Eurovision success.”

Kalpna Patel-Knight, Head of Entertainment at the BBC says: “To have an artist of Olly Alexander’s calibre representing the UK in Malmö in 2024 is testament to just how much the BBC wants to keep momentum of Eurovision riding high since the UK had the honour of hosting the contest on behalf of Ukraine in Liverpool earlier this year. Olly is the perfect ambassador for the UK as both an immensely talented and world renowned artist and passionate fan of the competition.”

Suzy Lamb, MD of Entertainment & Music at BBC Studios, says: “BBC Studios is so excited to be working with the incredible Olly Alexander to create something very special for the UK at Eurovision. Olly is a world class, charismatic performer and we can’t wait for him to raise the roof at next year’s contest in Sweden.”

The live broadcasts of all three Eurovision 2024 programs, including both Semi Finals and the Grand Final, will be aired on BBC One and BBC iPlayer on 7th, 9th, and 11th May 2024.

Olly’s Eurovision song for the UK, co-written with Danny L Harle, will be unveiled in due course.

The BBC’s Eurovision Song Contest 2024 coverage is produced by BBC Studios Entertainment, commissioned by Kalpna Patel-Knight, Head of Entertainment at the BBC. The Executive Producers are Andrew Cartmell and Lee Smithurst. Pete Ogden serves as the Creative Director for BBC Studios Entertainment North, and Suzy Lamb is the Managing Director of Entertainment & Music at BBC Studios. Katie Taylor is the Commissioning Editor for the BBC.