Manningham Housing Association has unveiled a new WhatsApp bot to enhance round-the-clock support for its tenants.

The application is crafted to address common inquiries related to Manningham Housing Association’s services, encompassing rent payments, maintenance requests, and other tenant support, delivered through a real-time automated conversational experience.

Furthermore, it will furnish valuable information about the association’s properties and the surrounding neighbourhoods in Bradford and Keighley, where the majority of its 1,400 affordable homes are situated.

Alongside the WhatsApp bot, Manningham Housing Association is introducing a new HR system paired with an accompanying app. This system will empower staff to schedule annual leave, submit expense claims, update personal payment details, and access discount opportunities.

The launch of both the bot and the app marks the latest phase in the implementation of Manningham Housing Association’s digital business strategy, outlining a roadmap for the efficient and effective use of technology both internally and externally over the next three years.

Carolina Padovezi de Oliveira, Manningham Housing Association Corporate Project Manager, said; “We are committed to providing our customers and colleagues with the best possible services.

“The launch of the WhatsApp bot and app are all part of Manningham Housing Association’s ongoing efforts to improve our digital services and make it easier for people to interact with the organisation.

“The new HR system is user-friendly and efficient, helping Manningham Housing Association staff to manage their work-life balance.”

Lee Bloomfield, Manningham Housing Association Chief Executive, said; “We are excited to be introducing these transformative initiatives, which demonstrate Manningham Housing Association’s continuous commitment to enhancing our digital offerings.

“This also extends to website redesigning and the creation of a sleek, modern logo, to encourage even more people to engage with our organisation.

“Despite being a small housing association, we have established a reputation for punching well above our weight – not least in our desire to embrace the opportunities presented by the digital revolution.”

Rupert Pometsey, Manningham Housing Association Chair, said; “Our digital business strategy, which the board was pleased to approve in the summer, incorporates four clear policy goals focused on innovation, efficient data use, minimising risks and digital inclusion.

“Running through them is an absolute commitment to use the best available technology to provide high quality services and support for our tenants and staff.

“We believe these latest advances will enable us to deliver even more for the betterment of the Manningham Housing Association family.”