Based in Bradford, the specialised equestrian brand Harry Hall has concluded the year with a significant lead over its competitors. The company has experienced a remarkable 26% increase in revenue growth over the past 12 months, resulting in a total revenue surge of 109% since the onset of the pandemic in 2020/2021.
A key driver behind this substantial growth has been the strategic shift of the business from an exclusive B2B model to a consumer-centric organisation at the close of 2017. Recognizing an unmet need in the market, Harry Hall aimed to provide affordable digital products and services to equestrian consumers in a predominantly offline market. This led to the relaunch of the trade brand, Matchmakers International, as a direct-to-consumer offering.
The demand for a comprehensive range of equestrian products and services on a single online platform prompted the establishment of the Harry Hall One Club. Since its inception in June 2017, the One Club has experienced rapid growth, boasting over 41,000 members. These equestrians benefit from exclusive perks such as public liability and personal accident insurance, shopping discounts, and free shipping on all orders from HarryHall.com.
Speaking about the business’ recent successes, Liz Hopper, Managing Director at Harry Hall, said: “The last few years have been pivotal to the success of Harry Hall – realigning the business to become solely focused on serving the needs of the consumer and adapting to the changing landscape has been a key driver in the exceptional growth in our revenue.
“Launching the One Club was also a key turning point for the business. We also identified an opportunity to serve our customers further with simple insurance products with clear and transparent pricing, elevating our fully digital customer journey even further.
“In more recent years we’ve expanded the offering of the One Club to meet consumer needs even further by introducing a free legal helpline and rider fracture cover, amongst other member benefits. As we look to the future, we intend on launching new benefits and perks as part of our One Club membership scheme to further cater to the needs of our members and become a one-stop-shop for all things equestrian.”
In the past year, Harry Hall introduced a platinum membership, offering public liability cover for members with up to 10 horses. Enhanced memberships now include additional rider fracture cover, which has proven highly popular with One Club members. Looking to 2024, the brand plans to expand further with the launch of a new Harry Hall app. Additionally, a will writing service for One Club members will be introduced, addressing the fact that 60% of members currently lack a will or expression of wishes for the future care and welfare of their animals.
Furthermore, Harry Hall will soon unveil its new charity partner for 2024. Horse riders and owners are encouraged to vote for the charitable cause they believe Harry Hall should support over the next 12 months by visiting www.harryhall.com/charity-partnership-donations and selecting their preferred charity.