This week, Channel 4 is introducing MAFS Live, a dedicated FAST channel that provides Married at First Sight UK enthusiasts with the opportunity to enjoy continuous episodes from Series 6 to 8 24/7.

MAFS Live is set to premiere on the Channel 4 streaming platform on Thursday, 7th December, marking Channel 4’s inaugural foray into Free Ad-Supported Television (FAST) channels in the UK.

The two-month pilot, extending until Wednesday, 7th February 2024, aims to assess the audience’s interest in the FAST format while delivering an inventive and viewer-centric streaming experience for fans of the popular reality series. The channel will be accessible on Channel 4 streaming via web browsers, mobile devices, and tablets, enabling audiences to relish their favourite moments at their convenience.

Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said “FAST is swiftly becoming a popular feature with viewers across the globe and we’re excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show.”

Throughout the trial phase, Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to acquire valuable insights that will shape the network’s future FAST strategy. This approach will allow Channel 4 to refine and improve its offerings based on real-time feedback, ensuring that future FAST channels align seamlessly with audience preferences.

Earlier this year, Channel 4 entered agreements with streaming platforms Tubi, Plex, and Xumo Play, delivering two FAST channels – 4Adventure and 4Emergency – to host Channel 4 content and other programming in the US. This move extended its unique brand and content curation to the US FAST market.

Alex added, “After a successful launch in the Summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV.”

Channel 4 encourages viewers to delve into the MAFS Live experience and share their thoughts on social media using the hashtag #MAFSLive. The network is eager to embark on this groundbreaking venture and anticipates shaping the future of free ad-supported streaming television.