Living Well is initiating a new campaign aimed at assisting smokers in the Bradford district to quit smoking permanently.

Smoking stands as the foremost cause of preventable deaths worldwide, and giving up is the most effective action a smoker can take to enhance their health, thereby reducing the risks of heart attacks, strokes, coronary heart disease, and cancer. We understand it’s not an easy feat, but with the support of our complimentary service, even if you’ve attempted before, this time you can succeed, and we’re here to assist you!

A set of six brief films has been produced, which you can watch on the Living Well website, These films showcase local healthcare professionals discussing the advantages of quitting smoking. Additionally, there are testimonials from two individuals who have successfully quit using the Living Well service, sharing their motivational journeys.

A final film has been created to illustrate precisely what you can anticipate from the service when you decide to embark on your own quitting journey. A specially trained Living Well stop smoking advisor will engage with you, formulating a tailored, individualized cessation plan that suits you best. They will aid you in determining the most effective approach to combat nicotine cravings and can also prescribe Nicotine Replacement Therapies (NRT). The service is entirely free of charge; you will only incur costs for prescribed NRT treatments if you usually pay for your prescriptions.

Councillor Sue Duffy, Portfolio Holder for Children and Families and Living Well said: “Quitting smoking is the single best thing you can do for your health. Everybody has their own personal reasons for wanting to give up smoking, some people give up as part of a larger lifestyle change – to be healthier, to get fit, or to save money. On average a smoker could save over £2,000 per year when they stop smoking. For some, it’s more about how their smoking affects the people around them – their family, friends and children”.

Rose Dunlop, Deputy Director for Public Health said: “Research shows that two thirds of smokers want to quit, but making sure you have the support you need is key to making a successful attempt, rather than trying to quit on your own. By using the Living Well stop smoking service you are three times more likely to stop smoking rather than trying to quit on your own.”

It is never too late to quit smoking, and the health benefits begin just 20 minutes after your last cigarette, as your pulse rate starts to normalise. After 48 hours, all of the carbon monoxide in your body will have dissipated, and you’ll notice a marked improvement in your sense of taste and smell. The longer you abstain, the greater the health benefits. After just one year, your risk of experiencing a heart attack will be half that of a smoker!

While the physical health benefits of quitting smoking are well-documented, it’s important to note that quitting can also have positive effects on mental health. Evidence demonstrates that once individuals overcome the initial withdrawal period, they experience reduced levels of anxiety, depression, and stress, along with an improved positive mood compared to those who continue to smoke. Just six weeks after quitting, people begin to feel not only healthier but also happier.

To seek guidance and support for quitting smoking, individuals can reach out to the Living Well stop smoking service at 01274 437700. Appointments can be arranged for face-to-face meetings, telephone consultations, or via email, whichever option suits you best.