Kevin Ponniah has been named as the Head of Digital News for North America at BBC News. In this role, he will oversee digital news reporting for the United States and Canada across all BBC platforms. Ponniah will play a key role in enhancing BBC News’ presence on BBC.com and collaborate closely with BBC Studios, the commercial arm of the BBC, to drive audience growth, impact, and revenue.
The position will be based in Washington D.C., with collaboration among teams in London and globally. This appointment is significant as BBC News and BBC Studios are strengthening their ties in the United States to expand coverage and investment in the region.
Currently serving as Senior News Editor, Digital Live, Ponniah manages the BBC’s live text and video coverage of major news events.
Naja Nielsen, Digital Director for BBC News, says, “Kevin has proven himself to be an outstanding innovator and a skilled leader in his role as Senior News Editor, Digital Live over the last two years. He has built a brand new team and laid the foundation of one of our key strategic goals for digital – being the best at live. In his new role, I am confident that he will continue to build on our world-class culture of digital growth and bold creativity. This is a pivotal role as we head into a US presidential election year, and his sharp editorial judgement and strong leadership will be essential for us to deliver on our ambitious audience strategy.”
This announcement follows the earlier appointment of Laura Norkin as Executive Managing Editor, of Global Features. Based in New York, Norkin oversees BBC.com’s multimedia features sections, covering diverse topics such as culture, travel, sustainability, business, science, and innovation. Norkin, formerly with InStyle, played a key role in transforming the magazine into an award-winning digital destination known for its comprehensive culture coverage.