The wait is nearly over as ITV has announced that the highly anticipated new series of Big Brother, hosted by AJ Odudu and Will Best (produced by Initial, a division of Banijay UK), will kick off on Sunday, 8th October at 9pm.

To mark the television event of the year and the return of the ultimate social experiment, Big Brother: The Launch will be broadcast on ITV1, ITV2, and ITVX in a disruptive multi-channel and streaming takeover. The rest of the series will be shown nightly at 9pm on ITV2 and ITVX (except for Saturdays).

Big Brother: The Launch will introduce a fresh cast of carefully chosen housemates from diverse backgrounds, who will be the first to take up residence in the brand-new Big Brother house. They will arrive at this famous location in front of a live studio audience.

With its contemporary new appearance prepared for this reimagining of the show, the iconic Big Brother house will be the backdrop for all the action – from clever tasks to suspenseful nominations and live evictions. The public will once again play a pivotal role, voting throughout the series and ultimately deciding the winner, who will receive a life-changing cash prize.

Each night, Big Brother will be followed by Big Brother: Late & Live, an exciting new programme hosted live by AJ Odudu and Will Best from the Big Brother house site, in front of a studio audience. This will offer viewers an extra hour of exclusive Big Brother content. Big Brother: Late & Live will be the exclusive venue for the first live interview with the evictees, along with a range of not-to-be-missed exclusive features, including behind-the-scenes access, celebrity guest commentary, and weekly nomination results.

The iconic Big Brother: Live Stream is also making its return to screens, airing seven nights a week exclusively on ITVX. This will give fans the chance to watch live footage into the wee hours following Big Brother: Late & Live.

Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe, along with Peter Tierney, Commissioning Editor, Reality, have commissioned Big Brother for ITV2 and ITVX. The return of Big Brother to UK screens marked the first major Banijay format commission for renowned entertainment and format producers Natalka Znak and Claire O’Donohoe. Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson oversee Big Brother. Colin Whitaker, Jess Thomas, and Matt Green will serve as executive producers for Initial, a Banijay Company. Rhe-an Archibald will be the executive producer for Initial, a Banijay Company, for Big Brother: Late & Live.