Produced by Firecrest Films, “Secrets of Supermarket Own Brands” follows Denise Van Outen as she delves deep into the realm of own-brand products to unveil the truth behind the budget-friendly goods. She will uncover the details of the manufacturers behind some of the supermarket’s own-label products, including which brands produce these own brands. As the sales of in-house brands reach record levels in British supermarkets, this timely new series explores whether these more affordable alternatives offer better value and if customers can purchase them without compromising on quality. Could they be the secret weapon of a savvy shopper?

Denise will investigate the disparities between the cheaper own brand alternatives and the pricier brands. Through interviews with supermarket employees and manufacturers, Denise stumbles upon unexpected revelations about the brands. Alongside these major discoveries, the series features tips, tricks, and product reviews from the general public, aiding in making cost-effective shopping choices. The secrets surrounding supermarket own-brands will be unveiled in two parts: “Secrets of Supermarket Own Brands” and “Secrets of Supermarket Own Brands at Christmas.”

Denise Van Outen said, “Everyone wants to know the difference between brands and own label and I’m on a mission to reveal the secrets that could save you a small fortune.”

Deborah Dunnett, commissioning editor for Channel 4, said, “As the cost of living crisis continues to bite, we couldn’t be more thrilled to be working with Firecrest Films on this timely new series. With the brilliant Denise Van Outen, viewers can celebrate how savvy spending doesn’t have to mean compromising on quality.”

Fiona Blair, Executive producer at Firecrest Films said, “Everybody wants to know where the real bargains lie on the supermarket shelves, and we’re delighted to join forces with Denise Van Outen and Channel 4 again to share some big revelations.”

Secrets of Supermarket Own Brands is a 2×60’ series produced by Firecrest Films. It was commissioned for Channel 4 by Jo Street, Head of Daytime & Features and Deborah Dunnett, Commissioning Editor, Daytime & Features in Glasgow. The executive producers are Nicole Kleeman and Fiona Blair. The series is presented by Denise Van Outen.