The BBC has made a significant announcement regarding the appointment of Kerensa Samanidis as the General Manager for BBC iPlayer. Joining from Channel 4, Samanidis is set to assume her new role on 19 June, taking charge of the strategic growth and management of the popular streaming service.

Reporting directly to Dan McGolpin, Director of BBC iPlayer and Channels, Samanidis will spearhead the delivery of the BBC iPlayer growth strategy and oversee the overall operation of the platform. Collaborating with various teams within the BBC, including product, marketing, and editorial, her primary objective will be to ensure that BBC iPlayer remains the premier streaming service for viewers across the United Kingdom.

Expressing his enthusiasm, Dan McGolpin stated, “I’m delighted to welcome Kerensa to the BBC. Her extensive experience in the video streaming industry and her unwavering dedication to audience growth will be instrumental in energising teams throughout the organisation as we collectively work towards taking BBC iPlayer to new heights.”

In response to her appointment, Kerensa Samanidis commented, “The BBC and its iconic iPlayer streaming service have consistently been at the forefront of innovation in the industry. It is truly an honour to be entrusted with continuing this legacy and driving further progress with the service. I eagerly anticipate collaborating with Dan and the talented teams at the BBC during this crucial phase in its digital future.”

The growth and development of BBC iPlayer are vital to the BBC’s future. Last year, the service achieved a remarkable milestone, surpassing a record-breaking seven billion program streams. This year, BBC iPlayer is already offering viewers an extensive array of choices, including additional box sets of beloved classics and returning shows, alongside an impressive lineup of new programming spanning various genres.

As Kerensa Samanidis assumes her position as the General Manager for BBC iPlayer, the public can anticipate exciting developments and improvements to the already popular streaming service, solidifying its position as a leading player in the industry.