BBC Scotland has officially given the green light for a second season of the immensely popular reality show, “The Agency: Unfiltered,” which provides an unvarnished look into the captivating world of social media influencers.
Produced by IWC, a Banijay UK company, the upcoming series will once again follow the journey of Aquarius Creative, Scotland’s largest influencer agency, and its founders, Kirsten and Amy, based in Uddingston.
The first season of “The Agency: Unfiltered” captivated audiences, particularly the younger demographic, amassing over 425k streams on BBC iPlayer and sparking a frenzy on social media. The show offered an exclusive behind-the-scenes glimpse into the lives of Scotland’s most beloved social media stars, highlighting the dedication and ingenuity required to establish a thriving influencer brand.
Steve Allen, the commissioning executive for BBC Scotland, expressed his enthusiasm for the second season, stating, “We’re thrilled to be bringing ‘The Agency: Unfiltered’ back for a second series. The first season was an enormous success, and we’re eagerly anticipating the surprises Kirsten, Amy, and their team have in store for us this time. This show provides a distinct and captivating perspective on the world of social media and influencer culture, and we’re delighted that it resonated so strongly with audiences.”
“The Agency: Unfiltered” has become a must-watch program for anyone intrigued by the realm of social media and influencer marketing. With its intoxicating blend of glamour, drama, and real-life insights, the upcoming season promises an even more exhilarating viewing experience than its predecessor. Executive Producer Laura Capaldi and IWC Creative Director Mark Downie aim to delve even deeper into the intricacies of the influencer world with this second installment.
Capaldi shared her excitement, stating, “We’re absolutely thrilled to embark on a new season of ‘The Agency: Unfiltered.’ Over the past year, Amy and Kirsten’s business has grown tremendously, but so have their personal challenges, and this season will shed new light on both of them. In addition to introducing viewers to fresh influencers, we will explore the personal and professional struggles that the familiar faces are currently undergoing.”
Kirsten and Amy, the visionary founders of Aquarius Creative, are equally enthusiastic about the new season. “We’re thrilled to have the opportunity to once again share our story with viewers, showcasing the unfiltered reality of our world,” they express. “Our passion for what we do is immeasurable, and it has been truly humbling to witness the audience’s response to the first season. We’re eagerly anticipating the start of the second series.”
Fans can anticipate the arrival of the new season on BBC Scotland channel and BBC iPlayer in 2024. Meanwhile, the first season is currently available for streaming on BBC iPlayer and BBC Three starting May 29th.